A new chapter
Parenting support
is here.
Pregnancy+ now continues past birth into the first weeks with a baby, helping mums feel seen, supported and less alone.
🤰👶👩🍼
A new chapter
Pregnancy+ now continues past birth into the first weeks with a baby, helping mums feel seen, supported and less alone.
The early weeks ask a lot of mum, not just the baby. Alongside feeds, sleeps and nappies, Pregnancy+ keeps a gentle eye on how she's doing too.
The product
When mum adds her baby, the app she already knows keeps going. She doesn't have to start again somewhere new. Pregnancy and baby profiles can sit together, so the relationship continues into parenting.
Every week
The weekly update mums rely on through pregnancy carries on after birth, now following their baby through milestones and the early weeks. It's the same familiar moment, returned to week after week.
Less to remember
The early weeks can blur together. Pregnancy+ gives parents one calm place to keep track of feeds, sleep and nappies as they get to know their baby's rhythm.
See the patterns
Feeds, sleep, nappies and mood can feel scattered in the moment. History helps parents look back and see the patterns starting to form.
The opportunity
Mums already trust Pregnancy+ through pregnancy. This launch carries that relationship past birth and into the first weeks with a baby, and creates the first real product surface for life after birth.
Where it could go
Mums can add their baby and continue inside Pregnancy+. V1 gives them weekly guidance and baby milestones, mood check-ins, baby tracking, history and routes into community, with room for more than one pregnancy or baby, all inside the app they already know.
The first weeks with a baby ask a lot of mum: remembering feeds, understanding sleep, checking nappies, noticing how she's doing, asking what's normal and feeling less alone.
Launch will show which needs create repeat engagement, which moments feel trusted, and where selected commercial partners could support mums through content, tools, offers or care navigation without feeling intrusive.
Selected commercial partners can join while the experience is still taking shape, helping us build around what mums actually need and support that feels useful, trusted and well-timed.
In short
Pregnancy+ is opening a trusted new moment after birth. It gives mums one familiar place for baby care, weekly guidance, mood check-ins and community in the first weeks with their baby.
For selected commercial partners, this isn't just a new placement. It's a chance to understand what support mums welcome after birth, and how commercial relevance can grow from real user value.
An invitation
Help improve the journey
from pregnancy
into parenting.
Pregnancy+ is extending a trusted relationship beyond birth. We're inviting selected commercial partners to help shape support that makes mums feel seen, supported and less alone as they adjust to life with their baby.
Explore how selected commercial partners can help shape useful support for mums and families.